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# Future Fashion Summit: Exploring the Intersection of Digital and Physical Craftsmanship
The second Future Fashion Summit recently took place in Paris, bringing together luxury fashion houses and digital brands in a series of curated events. The summit aimed to explore the intersection of digital and physical craftsmanship in the fashion industry and how they can complement each other. The panels and fireside chat delved into various topics, including the democratization of fashion through technology, the use of technology for customer relationship management, and the transition from mobile devices to wearables. Industry leaders such as Dior Innovation Manager Shreya Tyagi and Lucien Pages, founder of a prominent PR agency, shared their insights on the subject. Geoffrey Perez, global head of luxury at Snapchat maker Snap, also discussed the shift towards wearables and the company's focus on augmented reality (AR). Overall, the summit provided valuable discussions and perspectives on the future of fashion and technology integration.
- The Future Fashion Summit in Paris aimed to connect luxury fashion houses with digital brands and explore the relationship between digital and physical craftsmanship in the industry.
- The panels and fireside chat discussed various topics, including the democratization of fashion through technology and the use of technology for customer relationship management.
- Dior Innovation Manager Shreya Tyagi highlighted the use of augmented reality (AR) in fashion, citing Dior's Prefall 2023 show in Mumbai which featured an AR experience.
- Lucien Pages, founder of a prominent PR agency, emphasized the role of technology in enhancing the physical fashion show experience and engaging a wider audience.
- Geoffrey Perez, global head of luxury at Snapchat maker Snap, discussed the shift towards wearables and Snap's focus on AR as a human-centric way of accessing technology.
- The Future Fashion Summit provided valuable insights and perspectives on the integration of technology and fashion, setting the stage for future innovations in the industry.
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