MicroStrategy's Winning Bitcoin Strategy: A Bullish Approach to Cryptocurrency Investment

Shares of MicroStrategy (NASDAQ: MSTR) soared above $500 on Black Friday, reaching a level not seen since December 2021. With a market cap of $7.33 billion, the tech-heavy exchange in New York reported that MicroStrategy's long-term strategy of holding Bitcoin has proven to be successful. Despite starting the year with a quarterly loss, the company's stock price doubled within a month. As one of the largest institutional holders of Bitcoin, MicroStrategy's founder and chairman, Michael Saylor, began buying the cryptocurrency in August 2020 as a hedge against inflation. Saylor expressed his bullish outlook for the next 12 months, citing increasing demand and contracting supply as unprecedented factors in Wall Street's history.

MicroStrategy's Bitcoin holdings started turning a profit by April, as the price of Bitcoin rose above $30,000. With the purchase of an additional 1,045 Bitcoin, the company's total holdings reached 140,000 Bitcoin, lowering the average purchase price to $29,803 per coin. Despite a $24 million Bitcoin impairment charge in its second-quarter earnings report, MicroStrategy remained profitable as a company and continued to acquire BTC. The company now holds 152,800 coins worth around $4.4 billion.

Interestingly, the stock of companies with Bitcoin exposure performed even better than the cryptocurrency itself, which had already seen an 87% increase this year. Although MicroStrategy reported a net loss of $143.4 million in its most recent quarterly report, a deeper loss compared to the same period last year, the company continued to buy Bitcoin. Another 6,067 Bitcoin were acquired for $167 million, further solidifying MicroStrategy's commitment to the digital asset.

The consistent buying strategy of MicroStrategy, despite short-term losses, showcases the company's confidence in the long-term potential of Bitcoin. As the cryptocurrency market continues to evolve, MicroStrategy's bullish stance on Bitcoin could potentially position the company for further success.

In conclusion, MicroStrategy's strategy of holding Bitcoin has proven to be a winning one, as evidenced by the company's stock performance and its increasing Bitcoin holdings. Despite short-term losses and a net loss in its most recent quarterly report, MicroStrategy remains committed to acquiring Bitcoin. This unwavering confidence in the long-term potential of the cryptocurrency sets MicroStrategy apart and positions the company for potential future success.