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Produced by Daniel Aharonoff & Mogul Media AI

BBC Drops AI for Doctor Who Marketing After Complaints

BBC Abandons Generative AI in Doctor Who Promotion: A Reflective Insight In an era where technology continuously reshapes our interaction with media, the BBC's recent decision to abandon the use of generative AI for marketing its iconic sci-fi series, Doctor Who , raises several intriguing questions about the balance between innovation and audience perception. Following a trial that sparked viewer complaints, the BBC's pivot reveals the complexities inherent in employing AI within creative industries. Background of the Decision The BBC initially embraced generative AI technology, believing it would streamline the creation of promotional content for Doctor Who . The trial involved: Drafting text for two promotional emails Generating mobile notifications Reviewing AI-generated copy variations by the marketing team David Housden, the BBC's Head of Digital Media Inventory, had previously expressed optimism about AI's potential to enhance promotional efforts, s...
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Produced by Daniel Aharonoff & Mogul Media AI

Unveiling Space Grails: NFT Art Inspired by Axiom Mission 3

As the countdown to the highly anticipated launch of Axiom Mission 3 via SpaceX inches closer, Axiom Space is set to unveil an NFT auction featuring artwork inspired by the mission, created by a diverse group of renowned artists. The "Space Grails" auction, in collaboration with Nifty Gateway and Transient Labs, will showcase nine unique digital artworks minted as Ethereum NFTs, with some pieces accompanied by physical versions that will journey to space aboard Axiom Mission 3. Notable creators participating in this groundbreaking auction include Amber Vittoria, Jack Kaido, Dave Krugman, and Erick "Snowfro" Calderon in partnership with Jordan Lyall of Prohibition. Pieces like Vittoria's "Everything You Know and Care About" and Krugman's "Eclipse" will offer buyers the chance to own both the digital NFT and its physical counterpart upon their return to Earth post-mission.

Space Grails: A Fusion of Art and Space Exploration

  • The Space Grails auction, debuting at 6pm ET on Nifty Gateway, will feature nine Ethereum NFTs inspired by Axiom Mission 3.
  • Notable artists such as Amber Vittoria, Jack Kaido, and Dave Krugman will showcase their creations, with some pieces offering a physical version for the buyer.
  • Axiom Space's Head of Web3, Mina Salib, expressed gratitude for the artists' commitment to sharing their talents and celebrating human creativity through this unique collection.

Axiom Mission 3, originally scheduled for launch concurrently with the auction, faces a slight delay as SpaceX announced a rescheduled launch for Thursday. The mission will see SpaceX's Falcon 9 rocket ferrying four international astronauts aboard the Dragon spacecraft to the International Space Station. As we await the historic Ax-3 mission, the Space Grails collection stands as a testament to the fusion of art and space exploration, exemplifying the boundless creativity and innovation that unites us all.

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