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Mastercard Launches NFT Trivia for Champions League
Mastercard Launches NFT-Powered Soccer Trivia Game for UEFA Champions League
In an exhilarating move that merges the realms of technology and sports, Mastercard has unveiled an innovative NFT-powered soccer trivia game for the 2023-2024 UEFA Champions League tournament. This initiative not only provides fans with an opportunity to showcase their football knowledge but also offers a chance to win coveted match tickets, enriching their experience of one of the world’s most prestigious sporting events.
Game Mechanics and Participation
The trivia game will kick off 30 minutes before Tuesday night UEFA Champions League matches, beginning February 13. Here’s how it works:
- Branded NFT Passes: Participants can collect NFT passes through Mastercard’s new Pass to Priceless platform.
- Minting on Polygon: These NFT passes are minted on Polygon, an Ethereum scaling network, ensuring a secure and efficient gaming experience.
- Trivia Questions: Players will answer questions related to Champions League history and statistics.
- Leaderboard Competition: Winners from each round will earn match tickets as they ascend a season-long leaderboard.
Grand Prize and Final Rounds
The competition will culminate after the April 30 semi-finals, where the top player on the leaderboard will earn the ultimate reward: tickets to the Champions League Final at Wembley Stadium in London.
Collaboration with MoonPay
This exciting venture is supported by MoonPay, a prominent crypto payments firm, which developed the underlying technology for Mastercard’s NFT-driven experience. MoonPay’s Otherlife creative agency played a crucial role in bringing this concept to life, reflecting the growing synergy between traditional finance and the burgeoning Web3 landscape.
Mastercard’s Commitment to Fans
Beatrice Cornacchia, Mastercard’s Executive Vice President of Marketing and Communications in Europe, expressed the company’s enthusiasm for this initiative, stating, “As a UEFA Champions League partner of 30 years, we know first-hand the unwavering passion that football fans have for the game, so we’re excited to leverage our Web3 platform, Pass to Priceless, to put their passion and knowledge to the ultimate test.”
Scope of Participation
The trivia contest will be accessible to Mastercard cardholders across several countries, including:
- United States
- United Kingdom
- France
- Spain
- Brazil
The game is set to run until the final match on June 1, providing ample opportunity for fans to engage and compete.
In an era where technology continues to redefine how fans interact with sports, Mastercard’s NFT-powered trivia game stands out as a pioneering initiative. By blending the excitement of soccer with the interactive potential of blockchain technology, Mastercard not only enhances the fan experience but also solidifies its commitment to innovation in the sports industry.
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